the Sales Doctor™ – Creating Your 21st Century MasterMind

Creating Your 21st Century MasterMind

Professional MasterMind Purpose
This group serves as a referral, introduction and promotional system with opportunities to support and enhance the individuals involved as well as offering openings to establish and maintain relationships with people who may be stimulating and talented, and who, in return, can open up new ideas, contacts and opportunities for you.

MasterMinds must be cultivated, nurtured and created. They don't just happen. In the process of building your MasterMind, watch out for users and abusers — those people who tout their contacts and sources, promise you introductions, and, usually after you have delivered the goods a few times, they are too busy or forget to make "good." An easy way to spot these people is to pay particular attention to their behavior as opposed to listening to their words. In other words, if their behavior is not congruent with their words, "close the file" on them quickly and get on to finding the positive kinds of people known as Cornerstones.

Cornerstones
People who form the foundation of your MasterMind and are necessary for your business. (You may want to print this page and use the blanks to jot down names of people that come to mind.) They consist of:

A. Internal Experts. People in your organization.

B. External Experts. People in your field who you respect, admire and value.

C. Related Experts. Same as above except in related fields.

D. Mentors. People who can help guide your career or business by providing opportunities to learn the ropes with a minimal amount of pain.

E. Role Models. People whose success, achievements and professional behavior stimulate your own creative juices.

F. Power Sources. Those clients, prospects or friends who refer you to additional sources of information and connections. They get you qualified introductions.

G. Business Alliances. People in business who advise you of opportunities, encourage and promote your visibility to other businesses, and with whom you work closely. (They could fit into other previous categories.)

H. Challengers. People you trust who will not yes you to death. They will question you and test you to go the distance.

Building and maintaining professional MasterMinds is a lifelong process. It is exactly like building your business. Once you are aware of the benefits, rewards and satisfaction from them, then you are on your way to realizing predetermined worthwhile goals.

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